The ladies who run the site say this:

Why? Well, as some enterprising men have declared March 14 to be "Steak and Blowjob Day", we women thought we'd get in on the act as well, a month later.

Cake and Cunnilingus Day is about celebrating female pleasure. It's about putting our orgasms on the agenda and demanding pleasure equality! It's about lying back and gorging on chocolate mud cake while our lover sticks his eager tongue into our pussy!

Valentine's Day is for lovers, no matter what their gender. It's about emotion, about committment, about relationships.

Cake and Cunnilingus Day is a little more carnally obsessed. Forget the roses! This day puts the focus on women, their sexuality... and their tastebuds!

Of course, it doesn't have to be all about cake. If you're so inclined you're welcome to celebrate Muffins and Muff Diving Day. Or Pudding and Pussy Licking Day. Or even Candy and Clit Licking Day. The important thing is that our coochies get the oral treatment they deserve!