20 Jun 2007
Vivid To Release First 'VOD Only' Movie

We've long believed that Video On Demand was the future for adult movies, and now it seems that US porn giants Vivid are agree with us.

Brea Lynn Vivid Girl
This top studio recently announced plans to release a new title only on their video on demand services. The film, My Ex-Girlfriend, will not be available to buy on dvd, but will be distributed through sites like Strictly Broadband and similar Video On Demand services.

The title, starring blonde Vivid babe Brea Lynn, will be the first adult title released in this way and show Vivid's faith in the future of Video on Demand. Earlier this year the studio, famous for its stunning Vivid Girls, began releasing films simultaneously into stores and on VOD as it began to to realise the full potential of the VOD market.

Whilst many may say this signals the end for the good old porno DVD, Vivid Co-Chairman Steve Hirsh is quick to reassure customers that Vivid will continue to release DVD products whilst making more title available for streaming and download online.

He said: "While we plan to release our first title exclusively on VOD, we don't plan to reduce the number of titles that we also sell to brick and mortar retailers. According to our research, there are distinct and separate audiences for our movies via either DVD or VOD, and we'll continue to tailor our marketing programs to reach each group."

Source: AVN.com

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